As the famous jingle goes: “What walks down stairs, alone or in pairs, and makes a slinkity sound? A spring, a spring, a marvelous thing! Everyone knows it’s Slinky.” But did you know the beloved toy was created by accident?
In 1943, while stationed at a Philadelphia shipyard, U.S. Naval engineer Richard T. James was searching for a way to use springs to help sensitive equipment hold up in turbulent seas. One day, Richard knocked a spring off a shelf and watched as it gracefully “stepped” from a stack of books to a table and then to the floor, where it landed upright. James told the story to his wife, Betty, who wondered if the industrial spring could be transformed into a toy.
Richard soon took that idea and designed a machine to coil 80-feet of wire into a 2-inch spiral, which Betty named “Slinky,” inspired by the flowing movement and distinct sound of the spring in motion.
The toy was introduced during the 1945 Christmas season at a Gimbels department store in Philadelphia. Priced at $1, the Slinky was an immediate hit, with 400 Slinkys selling out in just 90 minutes.
However, in 1960, Slinky sales began to decline when Richard left his family to become a missionary in Bolivia. Betty took over the business, even mortgaging her home to keep it afloat. She reintroduced the Slinky at a 1963 New York Toy Show.
The Slinky toy line expanded through the decades with plastic Slinkys and Slinky animals. In 1995, the Slinky Dog became a hot ticket item after it was featured in Pixar’s Toy Story, with 800,000 Slinky Dogs selling that year. Today, more than 300 million Slinkys have been sold, enough to circle the globe 150 times if stretched.
Media Release/Interesting Facts
