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Inattentional blindness, also known as perceptual blindness, is a psychological lack of attention and is not associated with any vision defects or deficits.
When it simply becomes impossible for one to attend to all the stimuli in a given situation, a temporary blindness effect can take place as a result; that is, individuals fail to see objects or stimuli that are unexpected and quite often salient.
Inattentional blindness also has an effect on people’s perception. There are also other failures of visual awareness such as change blindness,repetition blindness, visual masking, and attentional blink.
So the next time you wonder…was that light red….what gorilla….or how did I get here ….. you just went blind.
