When Netflix introduced its popular online video streaming platform to the Netherlands in 2013, the company took a unique approach to choosing which TV shows it would include in its service.
According to Kelly Merryman, the company’s Vice President of Content Acquisition, Netflix monitored what shows were successful on BitTorrent and other illegal piracy sites.
After Netflix determined that ‘Prison Break’ was one of the most illegally downloaded shows in the Netherlands, the company acquired the series to offer on the local market. It was a success!
Netflix, which introduced original programming with the successful Kevin Spacey series ‘House of Cards,’ recently renewed the show for a 3rd season, over a week before the 2nd season has even aired.
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