CULLMAN — August 26, 2025, The Cullman County Tourism Bureau is pleased to
announce that Executive Director Harmony Heard has been named the Tourism
Industry Employee of the Year at the 2025 Alabama Governor’s Conference on
Tourism.
The award, one of the state’s most distinguished honors in the tourism field, recognizes
professionals who demonstrate exceptional leadership, dedication, and impact within
Alabama’s travel and hospitality industry.

Tanya Arnold, Delaine Van Dyke, Kenzie Fox,
Harmony Heard, Jeff Tolbert, Dale Greer, Sen. Garlan Gudger, Josh Wiggins
In addition to receiving this distinguished award, Heard will also be inducted into the
Alabama Travel Council, further solidifying her role as a leading voice in shaping the
future of tourism across the state.
Since stepping into her role as Executive Director, Heard has worked tirelessly to
elevate Cullman County as a premier tourism destination. Her leadership guided the
launch of new marketing initiatives, innovative tourism development campaigns, and
strong partnerships with local businesses and community organizations. Her efforts
have contributed to measurable increases in visitation and have highlighted Cullman
County as an integral part of Alabama’s tourism landscape.
“I am deeply honored to receive this award,” said Heard. “Tourism is about more than
just welcoming visitors — it’s about showcasing the heart of our community, supporting
local businesses, and creating memorable experiences that inspire people to return
again and again. This recognition is a reflection of the incredible team, Board of
Directors and partners I am fortunate to work with every day.”
The Alabama Governor’s Conference on Tourism, held annually, convenes industry
leaders from across the state to recognize outstanding achievement and to discuss
strategies for strengthening Alabama’s tourism sector.
For additional information about the Cullman County Tourism Bureau and its initiatives,
please visit www.visitcullman.com
Media Release/Delaine VanDyke
Cullman County Tourism Bureau
