Athens invites communities to get on Main Street

by Holly Hollman
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Spirt of AthensATHENS-Athens is one of 13 communities statewide that are prepared to get on Main Street.


In January, Athens will host a meeting that can help other communities in Alabama do the same.


The State of Alabama restarted its Main Street Alabama program in 2013. To accomplish that, the national trustAlabama Historical Commission sought help from the National Trust Main Street Center for the restart. The center conducted focus groups in Athens, Atmore, Birmingham, Gadsden and Montgomery and prepared a three-year plan.


The goal of the program is to bring jobs, dollars and people to small towns and commercial districts.


Trisha Black

Trisha Black

“The Main Street model is a comprehensive approach to downtown revitalization,” said Spirit of Athens Director Trisha Black. “At Spirit of Athens, we have followed the Main Street model for five years, and it has been essential in the success of our program. I am excited that Athens is among the select communities eligible for Main Street designation, and the only community in the Huntsville-metro area.”


Athens will host the Main Street Alabama informational meeting on January 15, 2014, at noon at the Athens

Mary Helmer

Mary Helmer

State University ballroom. The event is sponsored by Spirit of Athens and Muscle Shoals National Heritage Area. Main Street Alabama State Coordinator Mary Helmer will conduct the session and discuss how communities can focus on four core areas to work toward Main Street designation.

Those areas are:


● Broad-based public-private community financial and volunteer support.

● Economic restructuring to align with current market opportunities.

● Design that capitalizes on distinctive historic character.

● Promotion that uses community character and identity for marketplace differentiation to attract businesses, tourists and shoppers.


“Main Street is a program that works,” Black said. “This meeting will help other communities find out how Main Street can return your downtown to the vibrant city center that it was built to be.”


Registration is $15 per person, which includes lunch. Registration is due by Jan. 10. To register or for more information, contact the Spirit of Athens at 256-232-9040 or by email at, or contact Muscle Shoals National Heritage Area at 256-710-8848.


The 13 eligible Main Street communities:

Spirit of Athens

Main Street Alexander City

Spirit of Anniston/Main Street

Rev Birmingham, Inc.

Downtown Gadsden, Inc.

Downtown Mobile District Management Corp/Downtown Mobile Alliance

Opelika Main Street

Dothan Downtown Redevelopment Authority

Main Street Eufaula, Inc.

Fairfield Main Street, Inc.

Florence Main Street, Inc.

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